Qualifications versus duties: Why knowing the difference matters

http://www.careerbuilder.com/Article/CB-2959-Resumes-Cover-Letters-Qualifications-versus-duties-Why-knowing-the-difference-matters/?siteid=fb_cmp

Reading through this article gave me some good ideas to use in both my resume and performance review.

"Some job seekers have problems selling their skills. They list their basic duties, which most job seekers have in common. You can stand out in a job search by positioning those skills so they set you apart.

Think of how a salesperson sells a car. He doesn't tout the fact that the car has four wheels, windows and functioning lights, because you'd expect that from every car. Instead, he sells the unique points of the car -- design, safety, mileage -- all of which make the car appealing to a potential buyer."

Any ideas??? Leave comments.

Thanks,
Allen